Many small business personal trainers and coaches neglect business planning, but planning puts you back in the driving seat. If you plan your business activities and finances in the right way you can have your best year ever.

It’s all about finding your niche and creating your unique business proposition. Coaches often confuse tactics with strategy. They embark on a new marketing activity, such as social media, but it is not backed up by the foundations.

It’s tactical without the strategic emphasis.

You must constantly look at what’s working and what isn’t. Things that you have been doing may work for a few months and then they stop working, you may need to find new ways to achieve your goals.

Today we have the ability to measure almost everything we do, and reviewing is vital.

Above all, a coaching business that is constantly evolving is a healthy business. Don’t neglect business planning or forget to manage your business.